
SEM Mid-Term Review Fall 2018_1st block
Authored by Carla Sanders
Specialty
9th - 12th Grade
Used 9+ times

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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
Redesign logos
Increase Prices
Send Newsletter
Change Sponsors
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
personal observation
Testimony
An Interview
Sales Presentation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a characteristic of the sports or event industry?
Manages a worldwide media network
communicates with a limited audience
Provides products that are different for each consumer
Employs only those people who have athletic ability
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
It usually increases spectator fan-base loyalty levels
It is the least expensive way to create name recognition
It reduces the need to engage in other promotional activities.
It provides exclusivity and has potential to maximize exposure.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?
Help pay for construction expenses
Honor a former student-athlete
Create publicity for the new facility
Encourage fans to attend sports events
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
Target
Event
Mass
Direct
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an example of a licensed product?
NASCAR earrings
Buick invitational golf tournament
Converse Shoes
Wheaties cereal box featuring an athlete
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