SEM Mid-Term Review Fall 2018_1st block

What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?

• Redesign logos

• Increase Prices

• Send Newsletter

• Change Sponsors

What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?

• personal observation

• Testimony

• An Interview

• Sales Presentation

Which is a characteristic of the sports or event industry?

• Manages a worldwide media network

• communicates with a limited audience

• Provides products that are different for each consumer

• Employs only those people who have athletic ability

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?

• It usually increases spectator fan-base loyalty levels

• It is the least expensive way to create name recognition

• It reduces the need to engage in other promotional activities.

• It provides exclusivity and has potential to maximize exposure.

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?

• Help pay for construction expenses

• Honor a former student-athlete

• Create publicity for the new facility

• Encourage fans to attend sports events

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Target

• Event

• Mass

• Direct

Which is an example of a licensed product?

• NASCAR earrings

• Buick invitational golf tournament

• Converse Shoes

• Wheaties cereal box featuring an athlete

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

• Awareness

• Image

• Image extension

• Loyalty

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?

• Ambush marketing

• Sponsorship clutter

• Public service

• Brand recognition

The ultimate purpose of branding in sports or event marketing is to achieve which action?

ABC D

• Identify the retailer

• Create awareness

• Obtain a sponsor

• Encourage sales