media audience theories

What is moral panic?

• Worrying that you have lied about something

• A widespread fear, usually irrational, that someone or something is a threat to the values, safety, and interests of a community or society at large

• When the media teaches its audience how to behave in a more virtuous manner

• A band from the 70s

Which of these theories is concerned with confirmation bias?

• Effects model

• Dyer's Utopia

• Cultivation theory

• Selective Exposure

Which theory explains the role of opinion leaders in spreading messages through the media?

• Two Step flow

• U & G

• Morley's theorem

• Politics of the Living room

Hegemony refers to

• A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.

• The art or practice of clipping shrubs or trees into ornamental shapes.

• An economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.

• The moral, philosophical, and political leadership of a social group

Morley suggested that audiences can respond to media texts in three ways. He did not include -

• Negotiated reading

• Oppositional reading

• Hegemonic reading

• Stereotypical reading

According to Dyer the Utopian solution for monotony and predictability is:

• Intensity

• Abundance

• Community

• Transparency

According to Young & Rubicam's Life Matrix Fun/Atics are:

• Digital, free-spirited, creative young singles

• Vital, active, altruistic seniors

• Aspirational, fun-seeking, active young people

• Hard-driving, hard working couples

The hypodermic syringe model is also called:

• Effects model

• Hegemony model

• Dominant ideology model

• Medical model

According to Uses and Gratifications theory there are four broad needs fulfilled by TV. Which of the answers below is NOT one of these needs?

• Personal Identity

• Diversion/entertainment

• Social interaction

• Happiness

• Information/Surveillance

Which of these is an example of a countertype?

• All Asians are lazy

• All religious people are kind

• All young people are snowflakes

• All old people are bad with technology