MRK 317 Practice Test Week 12

The total average daily circulation of Canadian daily newspapers is 5.6 million copies. The total number of Canadian daily newspapers that contribute to that circulation is

• 55

• 68

• 110

• 96

The key difference between tabloids and broadsheets is

• amount of advertising

• size

• content

• cost

The largest circulation of a broadsheet daily newspaper is of

• The Toronto Star

• The Gazette

• The National Post

• The Globe and Mail

The two broad forms of newspaper advertising are

• full page and fractional

• contract and open line

• display and classified

• daily and community

Newspapers serve a(n) ________ so they are attractive to local merchants.

• older market

• well-defined geographic area

• niche market

• urban market

One of the biggest drawbacks of newspaper advertising is

• lack of competition

• its short lifespan

• its size

• the expense of an individual newspaper

If an advertiser wants to run an ad that is 5 columns x 10 inches deep, the size of the ad in agate lines would be

• 750 lines

• 500 lines

• 700 lines

• 250 lines

The transient rate applies to

• casual advertisers

• some sections of the paper

• community newspaper advertisers

• inserts

When advertisers agree to a "run of press," it means that

• the publisher will decide on black and white or colour

• advertisements will be placed at the discretion of the publisher

• the ad may be run as a pre-printed insert

• the ad may be run as a pre-printed insert

If an 8-page insert in the Toronto Star has a CPM rate of $10.00, then 421 700 inserts would cost

• $2 272 500

• $227.25

• $42,170

• $450 000