Introduction to Branding

A brand .... (more than one answer)

• is a symbol/picture by which a business in known.

• is a name/phrase by which a business in known.

• is a feeling by which a business in known.

• is a desire by which a business in known.

The symbol is an example for

• brand name

• slogan

• logo

• tag line

Branding provides information on

• identity
• quality
• consistency
• all of the above

When branding is successful, a brand's ___ is improved

• Debt

• Safety

• image

McDonald's is an example of a trade name.

• True
• False

In what ways can a brand be easily recognizable? (More than one answer)

• By its logo

• By the price

• By the taste

• By its packaging

Customers that buy brands expect the product to be high

• in price

• quality

Which of the following is a primary reason that businesses use brands:

• To identify their products
• To charge high prices
• To increase materialism
• To reduce expenses

A word, group of words, letters, or numbers that represents a product or service.

• brand name
• trade name
• last name

A product that does not carry a company identity. 

• generic brand
• national brand
• brand extension