Print Advertisement Part 2

What form of advertisement focus on the image, service and personnel of the company?

• Promotional

• Institutional

• Limited

• Direct

What form of advertising highlights items and prices?

• Promotional

• Institutional

• Limited

• Direct

What type of print advertisement is low cost but tends to be thrown out by people?

• Newspaper Advertisement

• Magazine Advertisement

• Direct Mail Advertisement

What type of print advertisement is costs moderately and it depends on the number of readership?

• Newspaper Advertisement

• Magazine Advertisement

• Direct Mail Advertisement

What type of print advertisement costs high because the material is kept by subscribers for a long time?

• Newspaper Advertisement

• Magazine Advertisement

• Direct Mail Advertisement

What part of print ad that catches the reader's attention?

• Copy

• Illustration

• Headline

• Signature

Which part of the print advertisement that explains the campaign?

• Copy

• Headline

• Illustration

• Signature

The photograph or drawing in a print advertisement.

• Copy

• Headline

• Illustration

• Signature

The part of the print advertisement that shows the logo of the advertiser.

• Copy

• Headline

• Illustration

• Signature

What is the usual form/ pattern used in print advertisement?

• L

• U

• Z

• S