Promotional Mix

The promotional mix includes advertising, public relations, personal selling, direct marketing and ______________. 

• Sales promotion
• Entrepreneurship
• Customer service
• Customer relations

The 4 Ps is also known as:

• Customer satisfaction
• Marketing segmentation
• Promotional mix
• Marketing mix

__________ promotion is used to create a favorable image for a company, advocate for change, or take a stand. 

• Direct
• Institutional
• Indirect
• Corporate

Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 

• Advertising
• Personal Selling
• Sales Promotion
• Direct Marketing

Magazines, newspapers, TV commercials, etc.

• Public Relations
• Advertising
• Personal Selling
• Direct Marketing

Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?

• Advertising
• Public Relations
• Direct Marketing
• Sales Promotion

Purpose: to increase sales, inform about new products, and create a positive business image 

• Advertising
• Direct Mail
• Sales Promotion
• Personal Selling

Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?

• Sales Promotion
• Public Relations
• Personal Selling
• Advertising 

Nike sends you an email about an upcoming sale. 

• Sales Promo
• Direct Mail
• Personal Selling
• Advertising

The local newspaper printed a review of the SMS Step Team.

• Advertising

• Public Relations

• Personal Selling

• Direct Mail