Fashion Merchandising 6.0

Fashion Merchandising 6.0

9th - 12th Grade

39 Qs

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Fashion Merchandising 6.0

Fashion Merchandising 6.0

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

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Created by

Adriane Howard

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39 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?

A. Direct mail

B. Image advertising

C. Outdoor signage

D. Radio

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fashion shows and trunk shows are examples of:

A. cooperative advertising.

B. signage.

C. special events.

D. visual merchandising.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?

A. Packaging

B. Radio

C. Signage

D. Video

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?

A. Cooperative
B. Product
C. Supplemental
D. Visual merchandising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?

A. Cooperative
B. Local
C. National
D. Visual merchandising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7. Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?

A. Advertising
B. Personal selling
C. Publicity
D. Visual merchandising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

8. The goal of promotion in the decline stage of the fashion cycle is to achieve which action?

A. Gain customers’ loyalty with reduced prices
B. Introduce trends and create interest in new merchandise
C. Motivate customers and increase their desire for merchandise
D. Persuade consumers that the company’s version of the item is best

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