Fashion Merchandising 6.0

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?

• A. Direct mail

• B. Image advertising

• C. Outdoor signage

• D. Radio

Fashion shows and trunk shows are examples of:

• A. cooperative advertising.

• B. signage.

• C. special events.

• D. visual merchandising.

Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?

• A. Packaging

• B. Radio

• C. Signage

• D. Video

5. Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?

• A. Cooperative
• B. Product
• C. Supplemental
• D. Visual merchandising

6. Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?

• A. Cooperative
• B. Local
• C. National
• D. Visual merchandising

7. Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?

• A. Advertising
• B. Personal selling
• C. Publicity
• D. Visual merchandising

8. The goal of promotion in the decline stage of the fashion cycle is to achieve which action?

• A. Gain customers’ loyalty with reduced prices
• B. Introduce trends and create interest in new merchandise
• C. Motivate customers and increase their desire for merchandise
• D. Persuade consumers that the company’s version of the item is best

9. A written news story sent as publicity to a newspaper or magazine is a:

• A. banner ad.
• B. cooperative advertisement.
• C. press release.
• D. supplement.

10. The goal of promotion at the peak of the fashion cycle is to achieve which action?

• A. Emphasize price advantages with large markdowns
• B. Gain customers’ loyalty with reduced prices
• C. Motivate customers and increase their desire for goods
• D. Persuade consumers that the company’s version of the item is best

11. Which type of promotion do businesses generally have the least control over?

• A. Direct mail
• B. Outdoor signage
• C. Personal selling
• D. Publicity