Persuasive techniques

A prescription drug commercial featuring a doctor uses this appeal...

• Ethos
• Pathos
• Logos
• Rhetoric 

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle."

• logos
• ethos
• pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A commercial featuring statistics and facts is using this appeal...

• Ethos
• Logos
• Pathos
• Rhetoric 

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Appeals to audience because the speaker appears trustworthy. This appeal is Greek for "character".... 

• Pathos
• Logos
• Ethos
• Rhetoric

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Using emotion to persuade your audience. The Greek word for "suffering" or "experience"...

• Ethos
• Pathos
• Logos
• Rhetoric

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Charts and Graphs

• Ethos
• Pathos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Fear

• Ethos
• Pathos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Speaker/Writer Trust

• Ethos
• Pathos
• Logos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• ethos
• logos
• pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"

• ethos
• logos
• pathos

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5