Digital Marketing 3

What is social media?

• all of the communications media that reach a large audience, especially television, radio, and newspapers

• the electronic transmission of data to televisions, radios or the Internet

• the printing and distribution of information through newspapers and magazines

• digital technology links, websites, and other online communication used by large groups of people to share information and develop contacts

What is Social Media Marketing?

• Business site for making connections and for exposing resumes.

• Promotion of public events held or sponsored by a business

• Used to gain traffic at the site and positively brand the business.

• Short Message Service that can only handle text.

What is a Blog?

• a digital audio or video file, usually part of a themed series. It can be downloaded from a website or to media player.

• a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal style.

• a written report, issued periodically by a business, institution or organization that presoents information and news to people with a specific interest

• internet-based software and interfaces that allow individuals to interact with one another, exchanging details about life or business

Which of the following statements best defines the term promotional mix?

• The “magic formula” used in developing promotional plans

• The confusion of too many promotional techniques

• The way in which businesses combine promotional methods

• The rotation technique used for promoting employees

What is a “customer loyalty” program?

• rewarding repeat customers with gifts such as discounts or free merchandise.

• research into what products customers prefer and why they prefer them

• programs established by businesses to gather information about what their customers.

• discounts offered to the public because a business is having a really good year.

Which of the following is a digital marketing position?

• Credit Analyst

• Accountant

• Web Page Designer

• Transportation Manager