Chapter 9 Visual Merchandising

Lighting, music, scent, and colors of the store are all part of the store's image.

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The store design begins with the customer's first impression of the store.

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Matching the store image to its target-market customers is one aspect of store design

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Display merchandise needs to be placed on move-able store fixtures, so the fixtures can be moved to different locations in the store.

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The store's layout should present the store's merchandise to its best advantage and help sell that merchandise.

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Visual merchandising is composed of only the displays in the store.

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Displays are the most important element of a store's interior visual merchandising.

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Promotional displays are designed to generate goodwill for the store.

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Visual appeal and effective displays can increase sales.

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The best displays are those that customers can see over and over.

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