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Chapter 9 Visual Merchandising

Authored by Misty Rather

Business

9th - 12th Grade

Used 6+ times

Chapter 9 Visual Merchandising
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lighting, music, scent, and colors of the store are all part of the store's image.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The store design begins with the customer's first impression of the store.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Matching the store image to its target-market customers is one aspect of store design

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Display merchandise needs to be placed on move-able store fixtures, so the fixtures can be moved to different locations in the store.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The store's layout should present the store's merchandise to its best advantage and help sell that merchandise.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Visual merchandising is composed of only the displays in the store.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Displays are the most important element of a store's interior visual merchandising.

True

False

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