End of Course Block 1 DMM

Societal use intended to persuade the audience to use or buy a product; examples include commercials, advertisements, and other marketing products

• Commercial
• Public Service Announcement
• Educational
• News

Sam is putting a voiceover in his presentation for the class. What element of digital media is Sam using?

• Audio
• Video
• Graphics
• Animation

___________is an umbrella term for all of your online marketing efforts

• Email marketing
• Digital marketing
• Social marketing
• Inbound marketing

Customers spend twice as much time _______ than they did 12 years ago.

• online
• in line
• shopping
• browsing

Printed books, newspapers, and magazines are examples of what type of media?

• Digital Media
• News Media
• Traditional Media
• Social Media

A blogger who blogs about recipes most specifically fits into which type of media career?

• Digital Media
• News Media
• Traditional Media
• Social Media

A mark or design placed on a product to identify it is...

• brand
• brand position
• brand loyalty
• benefit

The purpose of copyright is to

• allow others to use a creative work however they wish
• protect a person's creative work and require permission for others to use it
• make it easier for others to share another person's work as their own
• allow people to download or copy a person's work without paying

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion

If you find it online, it must be true.

• True
• False

Tags

CCSS.RL.11-12.6