Marketing Test 4

What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper?

• Product Promotion

• Institutional advertising

• Free publicity

• Sales promotion

Which of the following best describes the relationship of promotion and marketing:

• Subsidiary

• Interrelated

• Dependent

• One to one

What form of promotion is generally emphasized for complex, technical products sold to industrial users?

• Personal selling

• Sales promotion

• Publicity

• Advertising

Which of the following situations most accurately depicts a promotional ethical issue in relation to children:

• A TV commercial portrays preschool-age children eating breakfast

• A print ad in a national teen magazine shows a girl modeling fashionable outerwear

• A radio spot announces an upcoming concert for preteens during the morning time slot

• A newscast teaser televises graphic film clips of a war zone during prime-time viewing.

Which of the following is a print promotional medium:

• Television

• Participation show

• Shoppers guide

• Radio

Why are promotional media such as newspapers and television referred to as mass media?

• They can direct promotions to a specific audience.

• They try to meet the needs of many businesses.

• They reach a lot of people at the same time.

• They direct promotions to a specific audience.

Which of the following would be used to promote special sales events only to customers who live in a specific location:

• Utility direct mail

• Suburban newspapers

• Radio spots

• Specialty advertising

The most important benefit that magazine advertising offers to an advertiser is its ability to

• Deliver messages in a timely manner

• Target a particular group of consumers

• Deliver a low-cost message to a target group

• Reach a specific geographic area

What is an example of out-of-home media?

• An electrical sign located in a high-traffic area

• A calendar imprinted with a company's name

• An eye-appealing card placed in a mailbox

• A poster on the wall of a subway station

Which of the following advertising media offers the easiest means to evaluate the effectiveness of an advertisement:

• Direct Mail

• Radio

• Newspaper

• TV