Persuasive Techniques in Advertising

• repetition
• bandwagon/peer pressure
• leading question
• caricature/exaggeration

• rhetorical question
• circular reasoning
• stereotyping
• categorical claim

• loaded words
• testimonials
• red herring
• emotional appeals

• leading question
• bandwagon/peer pressure
• repetition
• caricature/exaggeration

• loaded words
• testimonials
• red herring
• emotional appeals

• rhetorical question
• bandwagon/peer pressure
• repetition
• caricature/exaggeration

• loaded words
• testimonials
• red herring
• emotional appeals

The group of people that a commercial is targeting to sell their product is the ___________________________.

• Bandwagon
• Target Audience
• Star Power
• Fear

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.9-10.5

CCSS.RI.7.5

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher.

• testimonial

• Emotional Appeal

• Name Calling

• Humor

Which advertising technique is used?

• Bandwagon

• pathos

• Ethos

• Logos