Marketing Source 3

LAFS.7.RI.2.6: Part A: Why are advertisers targeting kids in their advertising?

• Kids like shopping and spending money.

• Kids make a lot of money and advertisers want to attract them.

• Kids have a great influence on their parents spending.

• Kids are attractive to marketers for their spending habits.

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CCSS.RI.6.2

CCSS.RI.7.2

CCSS.RI.8.2

CCSS.RL.7.1

CCSS.RL.7.2

Part B: Select the lines from the text that support your answer that kids influence their parents' spending.

• “It posts ads that reward kids”

• “there’s a virtual ka-ching”

• “At stake: $1.12 trillion.”

• “That’s the amount that kids influenced last year in overall family spending.”

• “Up to age 16, kids are determining most expenditures in the household.”

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CCSS.RI.7.2

CCSS.RI.8.2

CCSS.RL.6.2

CCSS.RL.7.2

CCSS.RL.8.2

LAFS.7.RI.2.6: Part A: In paragraphs 15 and 16, how did Christina Cunningham feel about the web ad?

• She was curious.

• She was angry.

• She was surprised.

• She was confused.

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CCSS.RL.2.6

CCSS.RL.8.3

Part B: What lines in the text help you answer this question? (She was angry)

• “This is not acceptable”

• “shooed her kids away”

• “she didn’t hear back”

• “she fired off an e-mail”

• “frustrated”

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CCSS.RI.7.1

CCSS.RL.6.2

CCSS.RL.7.1

CCSS.RL.7.2

CCSS.RL.8.1

LAFS.7.RI.2.4/RI.2.6: Reread paragraph 34.

Part A: What does the phrase “bore their images inside the minds of preschoolers” mean?

• Drill holes in the heads of small children in order to impact their memories of certain products.

• . Show children pictures of products and toys that they will always remember.

• Create a memory of a desired snack that the child will ask for by name.

• Create brand recognition with the children so they will ask their parents to buy the product.

Part B: What effect does this word choice have on the author’s tone?

• It reveals the author’s interest in the work of marketers.

• It reveals the disdain the author feels for these marketers.

• It conveys the author’s interest in marketing to diverse age groups.

• It conveys the respect the author feels for the marketers.

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CCSS.RI.7.6

CCSS.RI.7.9

CCSS.RI.8.6

CCSS.RL.6.6

CCSS.RL.7.6

LAFS.7.RI.2.6: What two factors make Wayne Altman a trustworthy authority on this topic?

• He is a family physician.

• He thinks voluntary guidelines are critical.

• He is the father of three young children.

• He’s particularly concerned about Ronald McDonald.

• He knows children have no ability to distinguish truth in advertising.

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CCSS.RI.6.8

CCSS.RI.7.1

CCSS.RI.7.8

CCSS.RL.7.1

CCSS.RL.8.1