
Chapter 10
Quiz
•
Business
•
9th - 12th Grade
•
Hard
Shelby Moss
Used 2+ times
FREE Resource
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a blueprint used by a business to guide its marketing activities to a desires conclusion
Marketing layout
Marketing plan
Marketing blueprint
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
are goals a business wants to accomplish through its marketing efforts
Marketing Plan
Marketing goal
Marketing objective
Marketing mix
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is made up of five marketing strategies you will use to reach your market
marketing goal
marketing objective
marketing plan
marketing mix
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the name, symbol, or design used to identify a product
brand
package
label
logo
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the physical container or wrapper that holds the product
brand
package
label
box
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the part of the package used to present information
brand
package
label
logo
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
refers to how consumers see your product compared to the competition's product
Product mix
brand
Product positioning
Product view
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