Chapter 10

is a blueprint used by a business to guide its marketing activities to a desires conclusion

• Marketing layout

• Marketing plan

• Marketing blueprint

are goals a business wants to accomplish through its marketing efforts

• Marketing Plan

• Marketing goal

• Marketing objective

• Marketing mix

is made up of five marketing strategies you will use to reach your market

• marketing goal

• marketing objective

• marketing plan

• marketing mix

is the name, symbol, or design used to identify a product

• brand

• package

• label

• logo

is the physical container or wrapper that holds the product

• brand

• package

• label

• box

is the part of the package used to present information

• brand

• package

• label

• logo

refers to how consumers see your product compared to the competition's product

• Product mix

• brand

• Product positioning

• Product view

All of the products a company makes or sells

• Market positioning

• Market mix

• Product positioning

• product mix

is the path a product takes from producer to final user

• channel of distribution

• channel of product

• Channel of production

involves placement of a product in all suitable sale outlets

• intensive distribution

• selective distribution

• exclusive distribution