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Chapter 10

Authored by Shelby Moss

Business

9th - 12th Grade

Used 2+ times

Chapter 10
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is a blueprint used by a business to guide its marketing activities to a desires conclusion

Marketing layout

Marketing plan

Marketing blueprint

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

are goals a business wants to accomplish through its marketing efforts

Marketing Plan

Marketing goal

Marketing objective

Marketing mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is made up of five marketing strategies you will use to reach your market

marketing goal

marketing objective

marketing plan

marketing mix

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the name, symbol, or design used to identify a product

brand

package

label

logo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the physical container or wrapper that holds the product

brand

package

label

box

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the part of the package used to present information

brand

package

label

logo

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

refers to how consumers see your product compared to the competition's product

Product mix

brand

Product positioning

Product view

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Microsoft

Microsoft

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