Persuasive Techniques

associating a product or belief with a good value

• name calling

• bandwagon

• transfer

• either-or

positive or negative labeling

• transfer

• name calling

• faulty cause and effect

• appeal to fear

false claim that x=y

• ethical appeal

• faulty cause and effect

• rhetorical question

• loaded terms

using an average Joe as a spokesperson

• testimonials

• transfer

• stereotype

• plain folks

repeating words or phrases

• repetition

• leading question

• appeal to pity

• glittering generalities

comparing two products

• name calling

• card stacking

• statistics

• emotional appeal

facts

• fallacy

• statistics

• stereotype

• card stacking

sounds better than it is

• ethical appeal

• glittering generalities

• either-or

• bandwagon

desire to belong

• plain folks

• ethical appeal

• testimonials

• bandwagon

links claim to a value most have

• appeal to pity

• fallacy

• emotional appeal

• ethical appeal