target markets

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

A small number of consumers expressing opinions about a new product or service in a group discussion is a 

• target market
• focus group
• survey group
• experimental group

Which of the following is most likely to provide a business with primary market research?

• A television show
• A customer survey
• A newspaper article
• An Australian Bureau of Statistics Publication

Define the following term: Demographic segmentation

• Segmentation by age, race, religion
• Characteristic of a behaviorist
• A type of brand marketing
• A level of performance

Define Geographic segmentation

• A segment of world history
• Divides markets on the basis of geography such as cities, states, regions.
•  A segment of science devoted to the study of lands, features and inhabitants
• When a business divides on the basis of geography.

Define Behavioral Marketing.

• Serving ads to predefined catagories.
• The aggregate of responses to internal and external stimuli
• Targets consumers based on their behavior or behavioral history.
• Sub-groups of consumers

Define Psychographic segmentation

• Thinking skill
• Species specific activity
• A sub group of problem consumers
• Divided by personality, values, opinions attitudes and lifestyles