Search Header Logo

target markets

Authored by Rob Ambrosino

Business

9th - 12th Grade

Used 29+ times

target markets
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Sorting customers by their physical and social characteristics is called ______ segmentation.

behavioral
statistical
psychographic
demographic

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A target market can be described as the 

direction the market is headed
group of customers the business seeks to attract
way a business draws its customers
sample of the market

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A small number of consumers expressing opinions about a new product or service in a group discussion is a 

target market
focus group
survey group
experimental group

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is most likely to provide a business with primary market research?

A television show
A customer survey
A newspaper article
An Australian Bureau of Statistics Publication

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Define the following term: Demographic segmentation

Segmentation by age, race, religion
Characteristic of a behaviorist
A type of brand marketing
A level of performance

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Geographic segmentation

A segment of world history
Divides markets on the basis of geography such as cities, states, regions.
 A segment of science devoted to the study of lands, features and inhabitants
When a business divides on the basis of geography.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Behavioral Marketing.

Serving ads to predefined catagories.
The aggregate of responses to internal and external stimuli
Targets consumers based on their behavior or behavioral history.
Sub-groups of consumers

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?