Marketing to Kids Gets More Savvy with New Technologies

Part A: Why are advertisers targeting kids in their advertising?

• Kids like shopping and spending money.

• Kids make a lot of money and advertisers want to attract them.

• Kids have a great influence on their parents spending.

• Kids are attractive to marketers for their spending habits.

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CCSS.RI.7.3

Part B: Select the lines from the text that support your answer.

• “It posts ads that reward kids”

• “there’s a virtual ka-ching”

• “At stake: $1.12 trillion.”

• “That’s the amount that kids influenced last year in overall family spending.”

• "Up to age 16, kids are determining most expenditures in the household.”

Part A: In paragraphs 15 and 15, how did Christina Cunningham feel about the web ad?

• She was curious.

• She was angry.

• She was surprised.

• She was confused.

Part B: What lines in the text help you answer this question?

• “This is not acceptable”

• “shooed her kids away”

• “she didn’t hear back”

• “she fired off an e-mail”

• “frustrated”

Part A: What does the phrase “bore their images inside the minds of preschoolers” mean?

• Drill holes in the heads of small children in order to impact their memories of certain products.

• Show children pictures of products and toys that they will always remember.

• Create a memory of a desired snack that the child will ask for by name.

• Create brand recognition with the children so they will ask their parents to buy the product.

Part B: What effect does this word choice have on the author’s tone?

• It reveals the author’s interest in the work of marketers.

• It reveals the disdain the author feels for these marketers.

• It conveys the author’s interest in marketing to diverse age groups.

• It conveys the respect the author feels for the marketers.

What two factors make Wayne Altman a trustworthy authority on this topic?

• He is a family physician.

• He thinks voluntary guidelines are critical.

• He is the father of three young children.

• He’s particularly concerned about Ronald McDonald.

• He knows children have no ability to distinguish truth in advertising.

In paragraph 33, Alex Bogusky is quoted as saying a lot of good things would happen if everyone stopped marketing to children. Based on information presented in the text, what might be some of the results of not marketing to children?

• Children and their parents will forget popular logos.

• Children and their parents will spend less money.

• Children will be healthier and eat less junk food.

• Children will only make good choices with their money.

• Children and parents will agree on the choices they make.