Introduction to Marketing

What is the aim of marketing?

• To satisfy competitor's needs and wants

• To apply the marketing mix

• To satisfy customer's needs and wants

• To win the competitors

What are the 4 p's

• Prosperity,Place,Product,Perserverance

• Public,Place,Product,Price

• Price,Product,Promotion,Place

• Property,Phone,Pinoy,Poem

Definition of Promotion

• What customer needs and wants does the product satisfy?

• How much are customers willing to pay ?

• How do customers find out about products?

• where do customers prefer to shop?

The four Ps of marketing include product, price, promotion, and purchase.

• true
• false

External influences are those that come from the society in which a consumer lives.

• true
• false

Businesses that sell primarily to other businesses are in the _________ market.

• manufacturing
• B2C
• target
• B2B

What is the marketing mix?

• strategy for using the four Ps of marketing
• a description of the typical consumer in a market segment
• system of gathering, storing, and using customer data for marketing purposes
• a large group of people who might buy a product

Process of communicating with potential customers in an effort to influence their buying behavior.

• marketing strategy
• promotion
• personal influence
• situational influence

Focuses on building long-term relationships with customers.

• extensive buying decision
• promotion
• relationship selling
• personal influence

Marketing to a larger group of people who might buy a product.

• promotion
• mass marketing
• personal influence
• social influence