FB LEAD CHALLENGE (M3)

The 4 Step S.A.V.E system is....

• Story, Audience, Variety, Execution

• Story, Adset, Variety, Execution

• Story, Audience, Variety, Exclusion

What is the recommended minimum number of Adset for each campaign?

• 5

• 1

• 2

What is the recommended number of custom question to include in the lead form? (to reduce accident clicks by children)

• 3

• 1

• 0

The 3 different types of Audience Targeting is...

• Interest, Custom, Lookalike

• Interest, Past Customer, Lookalike

What is the minimum to spend for

EACH adset?

• $15

• $2

• $3

• $5

Why do you need to 4-5 different ad sets for 1 campaign?

• Because Facebook says it is a must

• Because we want to find out which adset performs best, so I can allocate my marketing resources accurately

The minimum testing period for any campaign will be.....

• 2 weeks

• 2 days

• 2 months

• 2 hours