Fashion Movement Ch 2/GW

Styles that take a long time to complete the fashion cycle

• lengthy fashion

• short-run fashion

• long-run fashion

• timeless fashion

Styles that are popular for a brief period of time, usually for only one selling season.

• lengthy fashion

• short-run fashion

• long-run fashion

• timeless fashion

The direction in which fashion is moving; something new that is gaining popularity and wide acceptance in the marketplace.

• fashion cycle

• fashion trend

• fashion movement

• fashion followers

The ongoing rise, peak, and fall in popularity of specific styles.

• fashion cycle

• fashion trend

• fashion movement

• fashion followers

The ongoing change in what people consider to be fashionable.

• fashion cycle

• fashion trend

• fashion movement

• fashion followers

The level of acceptance in which the market has been supplied with the most it will absorb of a fashion.

• obsolescence factor

• fashion laggers

• saturation

• obsolescence stage

The rejection of used items in favor of newer ones, even though the old items may retain their utility value.

• obsolescence factor

• fashion laggers

• saturation

• obsolescence stage

Individuals who are the last to adopt styles.

• obsolescence buyers

• fashion laggers

• unpopular people

• short-run buyers

The end of the fashion cycle, at which time the style becomes totally undesirable.

• obsolescence factor

• fashion laggers

• saturation cycle

• obsolescence stage

The assumption that fashion moves horizontally through groups at similar social levels from fashion leaders to followers.

• trickle-up theory

• trickle-across theory

• tickle-down theory

• trickle theory