11 Marketing & Web Accessibility

What are demographics?

• a particular group at which a film, book, advertising campaign, etc., is aimed

• fair use laws, creative common licenses and copyrights intended to protect authors

• Statistical data relating to the population and particular groups within it

What is a target audience?

• A particular group at which a film, book, advertising campaign, etc., is aimed

• Fair use laws

• Statistical data relating to the population and particular groups within it

What are young adults interested in when it comes to marketing? Select three.

• simplicity

• authenticity

• consistency

• accessibility features

What are some barriers to marketing products globally through e-commerce websites?

• Increased shipping costs and possible longer delivery time

• Translation and language Issues

• Copyright and fair use issues

What law requires that websites be accessible to persons with disabilities?

• Rehabilitation Act

• Telecommunications Act

• The Americans with Disabilities Act

What are some general examples of web accessibility features for those with limited hearing/deaf?

• Transcripts and captions of audio content

• Media players that display captions

• Options to stop, pause, or adjust the volume of audio content

• high contrast images with audio descriptions

Websites for pre-school age children and those with special needs should incorporate more of what?

• Complicated text, lots of it

• Pictures and bright colors

• Links and essays to explain content

What accommodations should you make for persons with less experience on computers? Select 4.

• training

• directions

• consistent layout

• easy navigation

• low visibility

What accommodations should you make for persons with poor eye-sight? Select 3

• larger images

• on screen readers

• consistent navigation

• monotone colors

What is a brand strategy?

• A long-term plan for the development of a successful brand in order to achieve specific goals.

• A type of product manufactured by a particular company under a particular name.

• A plan of action or policy designed to achieve a major or overall aim.