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11 Marketing & Web Accessibility

Authored by Daphne Hereford

Arts

9th - 12th Grade

Used 82+ times

11 Marketing & Web Accessibility
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are demographics?

a particular group at which a film, book, advertising campaign, etc., is aimed

fair use laws, creative common licenses and copyrights intended to protect authors

Statistical data relating to the population and particular groups within it

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a target audience?

A particular group at which a film, book, advertising campaign, etc., is aimed

Fair use laws

Statistical data relating to the population and particular groups within it

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are young adults interested in when it comes to marketing? Select three.

simplicity

authenticity

consistency

accessibility features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some barriers to marketing products globally through e-commerce websites?

Increased shipping costs and possible longer delivery time

Translation and language Issues

Copyright and fair use issues

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What law requires that websites be accessible to persons with disabilities?

Rehabilitation Act

Telecommunications Act

The Americans with Disabilities Act

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are some general examples of web accessibility features for those with limited hearing/deaf?

Transcripts and captions of audio content

Media players that display captions

Options to stop, pause, or adjust the volume of audio content

high contrast images with audio descriptions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Websites for pre-school age children and those with special needs should incorporate more of what?

Complicated text, lots of it

Pictures and bright colors

Links and essays to explain content

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