Consumer Decision Making

Which of the following is the first step of the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

• Item first

• Outlet first

• Function first

• Price first

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

• Alternative evaluation

• Post-purchase evaluation

• Information searching

• Need identification

Which of the following is NOT a tactic of reducing cognitive dissonance?

• Post-purchase customer service

• Follow-up calls

• Extended warranty

• Free shipping

Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?

• Need identification

• Information searching

• Alternative evaluation

• Purchase decision

Buying the same brand of goods is a result of which of the following types of information searching?

• Internal searching

• External searching

• Basic searching

• Extensive searching

When reading a magazine, Lisa pays attention to some ads but ignores the others. Which of the following types of selective perception is this an example of?

• Selective exposure

• Selective attention

• Selective comprehension

• Selective hearing

Which of the following stages in the family life cycle does a family typically downsize their house?

• Newlywed

• Early parenthood

• Late parenthood

• Retirement

Where can a car buyer find the value of a particular model?

• Kelley Blue Book (KBB)

• Underwriter’s Laboratories (UL)

• Better Business Bureau (BBB)

• American Auto Association (AAA)

Which of the following is a disadvantage of buying a used car?

• Higher cost

• Higher insurance fee

• Better financing

• Limited choice