PBMF Ch.10 Test Review

The three levels of buying decisions for businesses are new purchase, repeat purchase, and _______ purchase.

• automatic

• limited

• modified

• situational

A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

• business plan

• business report

• marketing plan

• sales analysis

Segmenting a market based on where customers live is _______ segmentation.

• target

• geographic

• place

• location

_______ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• marketing

• economics

• management

• business

________ selling focuses on building long-term relationships with customers.

• relationship

• target

• consumer

• customer

Influence that comes from the society in which a person lives is called ________.

• mass marketing

• marketing

• business influence

• social influence

The four P's of marketing are product, price, place, and _______.

• people

• promotion

• perception

• purchasing

The ______ is a specific group of customers whose needs a company will focus on satisfying.

• target market

• goal market

• purchasing market

• buying market

Many businesses use ______ to gather, store, and use customer data for marketing.

• influence

• database marketing

• B2C

• segmentation

A(n) ______ buying decision is when a consumer purchase is made with no planning or research.

• limited

• routine

• impulse

• ordinary