chapter 4 communicating for success

Communication is the act of effectively sharing information between two people, or groups of people, so that it is effectively understood.

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To earn a client’s trust and loyalty, you need to always approach a new client in a formal and reserved manner.

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The client consultation is the communication that determines the client’s needs.

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 The work and consultation area needs to be freshly cleaned and uncluttered.

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Reflective listening is the process of repeating back to the client, in your own words, what you think she is telling you.

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If a client does not fully realize that her choice in a service will not benefit her, it is your obligation to find a way to bluntly let her know.

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The communication with a client that is used to determine the client’s needs and desired results is called a client consultation

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A consultation with a first-time client should be scheduled at least 15 minutes before the actual appointment.

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Record any formulations or products used, including  the strength and any specific techniques followed, on the Rolodex.

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When meeting a client for the first time, always introduce yourself.

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