Unit 4: Sensation and Perception

Perception is the process by which

• Stimuli is detected via ESP

• Sensory input is organized and interpreted

• Detection and encoding of stimulus energies by the nervous system

• Nerve cells respond to information

What is sensation?

• The regulation of light entering the eye

• sensory input is organized and interpreted

• Detection and encoding of stimulus energies by the nervous system

• The ability to simultaneously process the pitch, loudness, melody, and meaning of a song best illustrates

Which of the following strategies best illustrates the use of subliminal stimulation?

• A store plays a musical soundtrack in which a faint and unnoticeable verbal warning against shoplifting is repeated frequently.

• A TV show uses a laugh track to make the audience think the show is humourous

• A radio advertiser makes the "mmmm good" sound for a candy advertisement

• An unseen television narrator repeatedly suggests that you are thirsty while a cold drink is visually displayed on the screen.

After listening to your high-volume car stereo for 15 minutes, you fail to realize how loudly the music is blasting. This best illustrates

• Weber's law

• subliminal stimulation.

• sensory adaptation.

• interposition.

The iris is responsible for what function?

• Dilating upon flight or fight mode

• Protecting the eye from dust and other hazards

• Connecting the eyeball to the occipital lobe

• Regulating the amount of light entering the eye

What is the ability to simultaneously process the pitch, loudness, melody, and meaning of a song?

• Kinesthesis

• Perceptual set

• sensory adaptation

• parallel processing

What is another name for our sense of hearing?

• Audition

• Tinnitus

• Vestibular sense

• Kinesthesis

What part of the ear is lined with hair cells?

• Vestibular

• Cochlea

• Ear drum

• Middle ear

Why is zero decibels significant?

• It is the absolute threshold for hearing

• It is the absolute threshold for feeling

• It is the absolute threshold for tasting

• It is the absolute threshold for smelling

Which of the following is NOT one of the 4 basic sensations of touch?

• Pain

• Warmth

• Pressure

• Cold