Advertising Techniques 2/4/19

Advertisers make it seem that the product is so new that you will be the first on the block to have it

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CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Advertisers use both celebrities and regular people to endorse products

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CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

This technique uses the background of the ad or the story of the commercial in order to make you associate good feelings created in the ad with the product

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CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too

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CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product

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An apple advertisement claims they have had "Over 120 million iOS devices shipped. Don't be the last in line."

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CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

An advertisement states, "Don't you want to be the first kid in your school to show up on a hover cycle?"

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CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

In a commercial for Proactiv acne treatment, people share their positive experiences with Proactiv.

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CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

An advertisement for Lysol states it kills 99.9% of germs, more than any other disinfecting spray on the market.

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CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

If you are someone who likes to stand out and be different, which advertising technique would be most effective for you?

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CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8