Marketing Unit 1 Review Game

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Offer products that consumers want to buy

• Persuade customers to buy its products

• Provide more products than consumers need

• Coordinate its marketing activities

By Increasing awareness of the need for environmental controls, what has marketing done?

• Made buying more convenient

• Regulated the standard of living

• Improved the quality of life

• Added usefulness to products

According to the marketing concept, which option shows company commitment?

• Leaving marketing to the marketing department

• Teaching Marketing to college marketing students

• Setting aside funds to research what customers want

• Pricing a product to maximize profitability per item

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• Channel Management

• Product/Service Management

• Selling

• Promotion

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

• Channel Management

• Product/Service Management

• Selling

• Promotion

What does the selling function involve that makes it so important?

• Setting high prices

• Displaying Products

• Contacting customers

• Obtaining feedback from vendors

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

• Pricing

• Promotion

• Production

• Distribution

What marketing career involves determining why customers do what they do?

• Advertising

• Distribution/Warehousing

• Sales

• Marketing Research

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

• Marketing Research

• Advertising

• Public Relations

• Product Management

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Marketing Research

• Product Management

• Advertising

• Channel Management