Elements of News

Does the story matter to readers? Will it have an effect on their lives or their wallets? The bigger the consequences, the bigger the story needs to be.

• Emotions

• Impact

• Timeliness

Has this story just happened? Is it about to happen? Timeliness is crucial, especially when you’re competing with other media.

• Timeliness

• Novelty

• Prominence

How close is this story? Obviously, events close to home will matter more to readers than events in other cities, states, or countries...usually.

• Prominence

• Impact

• Proximity

Does this story involve a well-known public figure or celebrity? If so, readers are bound to be more interested or curious.

• Novelty

• Emotion

• Prominence

Is there a clash of power? A political battle? A sports rivalry? Reporters are constantly on the lookout for dramatic stories to tell.

• Prominence

• Timeliness

• Conflict

Does this story make us sad? Happy? Angry? Readers respond emotionally to human-interest stories that are poignant, comical, or inspiring.

• Proximity

• Emotion

• Timeliness