SM Chapter 1 What is Sports And Entertainment Marketing

Customer needs should be the primary focus of marketing

• True

• False

Discretionary income is the amount individuals earn before deductions are taken from their pay check.

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True

• False

The success of entertainment events depends on promotion to prospective customers.

• True

• False

Any direct or personal communication with customers to assess and satisfy their needs is an example of product/service management.

• True

• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, and athletic equipment.

• True

• False

Consumer demand has little or no impact on prices assigned to sports and entertainment goods and events.

• True

• False

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True

• False

Product/service management involves ______ products.

• developing

• maintaining

• improving

• all of the above

Marketing is the creation and maintenance of

• sales

• satisfying exchange relationships

• a favorable image

• financial resources