SEM - Chapter 11 Test

Relationships among people:

• Social network

• Social media

A person, organization, or business that receives public recognition for giving money or donating products/services to another organization:

• Sponsor

• Endorser

A written, detailed description of how the 4 elements of promotion are to be carried out:

• Promotional plan

• Marketing plan

"Underwriting an event for the purpose of gaining positive association for a brand with the event, the participants, and/or the attendees"

• Sponsorship

• Promotional plan

These are often centered around a specific theme and held on a yearly basis:

• Themed events

• Sponsorships

Plans where exhibits are set up, rents space to businesses, and ensures exhibitors have everything necessary for a successful set up:

• Exhibit manager

• Event coordinator

This person is responsible for concept development, marketing, project management, and post-event analysis:

• Exhibit manager

• Event coordinator

The blending of advertising, sales promotion, publicity, and personal selling:

• Marketing mix

• Promotional mix

The mission of this agency is to promote consumer protection and competitive business practices:

• FTC

• FCC

• SEC

A person's public expression of support for a product or service:

• Endorsement

• Sponsorship