
SEM - Chapter 11 Test
Quiz
•
Business
•
9th - 12th Grade
•
Easy
Janna Kohler
Used 4+ times
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32 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Relationships among people:
Social network
Social media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A person, organization, or business that receives public recognition for giving money or donating products/services to another organization:
Sponsor
Endorser
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A written, detailed description of how the 4 elements of promotion are to be carried out:
Promotional plan
Marketing plan
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Underwriting an event for the purpose of gaining positive association for a brand with the event, the participants, and/or the attendees"
Sponsorship
Promotional plan
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are often centered around a specific theme and held on a yearly basis:
Themed events
Sponsorships
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Plans where exhibits are set up, rents space to businesses, and ensures exhibitors have everything necessary for a successful set up:
Exhibit manager
Event coordinator
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This person is responsible for concept development, marketing, project management, and post-event analysis:
Exhibit manager
Event coordinator
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