SEM1.01-1.05A

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• A Demand mostly tangible products

• B Have consumers with artistic talent

• C Include spectators and participants

• D Are concerned with environmental issues

When a professional football expansion team is established in a community, which economic impact might happen?

• A Business closures, job layoffs, and high inflation rates

• B More tourism, lower tax rates, and high interest rates

• C Increased job creation and more consumer spending

• D Higher tax rates and fewer financial investment opportunities

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• A Total

• B Indirect

• C Fiscal

• D Direct

Surrounding communities benefit from professional sports teams by which action occurring?

• A Endorsing local political candidates

• B Attracting tourist dollars

• C Hiring handlers to make sure athletes behave

• D Making seat licenses available to season ticket holders

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

• A Promotion

• B Independence

• C Achievement

• D Adaptability

Which is a characteristic of the sports or event industry?

• A Manages a worldwide media network

• B Communicates with a limited audience

• C Provides products that are different for each consumer

• D Employs only those people who have athletic ability

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• A Target

• B Mass

• C Event

• D Direct

One characteristic of event marketing involves promoting and selling which product or service?

• A Tangible product

• B Unique experience

• C Nonperishable item

• D Physical appeal

A characteristic of an event is that it is produced and consumed in which situation?

• A During planned intervals

• B At the same time

• C By the same group of people

• D In unemotional ways

Which persons help create the excitement and enthusiasm that make the games what they are?

• A Team owners

• B Coaches

• C Trainers

• D Spectators