7 Functions of Marketing

What marketing function involves the transporting, storing, and handling of goods on their way from the manufacturer to the consumer?

• Selling

• Distribution

• Financing

• Promotion

What marketing function involves obtaining the money needed to cover the costs of operating a business?

• Selling

• Distribution

• Financing

• Promotion

What marketing function involves obtaining information about what consumers want?

• Promotion

• Selling

• Product/Service Management

• Marketing Information Management

What marketing function involves determining a value to charge for goods and services?

• Promotion

• Selling

• Marketing Information Management

• Pricing

What marketing function involves constantly changing concepts and procedures necessary in designing, producing, maintaining, improving, and obtaining products or services to meet customer needs?

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Communication used to inform, persuade, or remind people about a business’s products is what marketing function?

• Selling

• Promotion

• Product/Service Management

• Distribution

Determining customer needs and wants and responding to those needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction is usually done face-to-face between a salesperson and a customer. This describes what marketing function?

• Pricing

• Promotion

• Distribution

• Selling

The Nascar Hall of Fame recently added more bathrooms for women because they received several complaints or comments about the need. Which marketing function is reflected in NHOF's actions to correct the problem?

• Marketing Information Management

• Promotion

• Distribution

• Product/Service Management

The Nascar Hall of Fame recently added more bathrooms for women because they received several complaints or comments about the need. Which marketing function is reflected in the NHOF's attempt to gather information from customers to gauge their satisfaction level of the facility?

• Marketing Information Management

• Pricing

• Promotion

• Product/Service Management

The Charlotte Panthers team owner assigned a committee to determine how the team would be transported for each away game and practice. What marketing function is being addressed?

• Product/Service Management

• Distribution

• Pricing

• Promotion