Entre Chapter 3.1+3.2

The Executive Summary

• is what the reader most likely will read first.

• should generate enough interest to make someone want to read further.

• should stand out by delivering a strong message.

• all of the above

Part of the business plan that projects the income, expenses, and profits of a business over a multi-year period

• Business Plan

• Operational Plan

• Sales/Marketing Plan

• Financial Plan

This section of your business plan, will explain how the business will be managed on a day-to-day basis.

• Sales/Marketing Plan

• Statement of Purpose

• Appendix

• Management

A business plan is important for a new business for all of the following reasons EXCEPT

• it makes you think about all aspects of your business
• it can help you communicate your ideas to others
• it guarantees you will get financing for your business
• it can serve as a tool for managing your business

The part of the business plan that includes supporting documents that provide additional information and backs up statements made in the body of the report.

• Concluding Statement

• Executive Summary

• Appendix

• Product/Service Description

A business plan is a written document that describes all the steps necessary for opening and operating a successful business.

• True
• False

This section of your business plan will summarize the goals and objectives you have for your business.

• Executive Summary

• Product/Service Description

• Appendix

• Concluding Statement

The way an entrepreneur intends to extract his or her money from a business after it is operating successfully.

• Harvest Strategy
• Output Strategy
• Gathering Strategy
• Storing Strategy

A business plan is NOT intended for

• Your competition
• Potential investors
• Your bank
• None of the above

The purpose of including supporting documents in a business plan is to

• make the plan lengthy
• provide additional information
• give the readers more information than they might need
• explain your business idea