E CH. 6 Market Analysis

___________________________ is a way to understand the industry's ability to support new growth.

• Market forecasting

• Market expansion

• Market research

• Carrying capacity

The particular group of customers you are interested in is the ___________________________.

• total market

• target market

• customer base

• market segment

__________________________ is the study of consumers based on social characteristics.

• Psychographics

• Geographics

• Demographics

• Brand loyalty

_______________________ are goods or components produced for sale to manufacturers.

• Raw materials

• Brands

• Industrial goods

• Retail goods

The collection and analysis of information aimed at understanding the behavior of consumers is called _____________________.

• consumer focus

• market research

• market forecasting

• venture research

Ways to structure research are called _______________________.

• research models

• customer canvassing

• model building

• research design

Information previously collected by someone else is called ________________________________.

• secondary data

• primary data

• marketing history

• historical research

___________________ is information you obtain for the first time and use specifically for your study.

• reputable data

• primary data

• secondary data

• descriptive research

You can find opportunity in an industry by looking at _______________________________.

• target markets

• industry forces

• trends and changes

• competitive forces

________________________ keep new business from either entering or succeeding in an industry.

• Trade associations

• Unions

• Competitive industries

• Barriers to entry