
E CH. 6 Market Analysis
Authored by Becky Bucher
Business
9th - 12th Grade
Used 25+ times

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42 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___________________________ is a way to understand the industry's ability to support new growth.
Market forecasting
Market expansion
Market research
Carrying capacity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The particular group of customers you are interested in is the ___________________________.
total market
target market
customer base
market segment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________________________ is the study of consumers based on social characteristics.
Psychographics
Geographics
Demographics
Brand loyalty
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______________________ are goods or components produced for sale to manufacturers.
Raw materials
Brands
Industrial goods
Retail goods
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The collection and analysis of information aimed at understanding the behavior of consumers is called _____________________.
consumer focus
market research
market forecasting
venture research
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ways to structure research are called _______________________.
research models
customer canvassing
model building
research design
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Information previously collected by someone else is called ________________________________.
secondary data
primary data
marketing history
historical research
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