Marketing channels and retailing

What are marketing channels?

• buying a product then selling it

• Trading names, products, methods of operation, and so on

• A business structure of interdependent organizations that reaches from the point of production

• A store consumers seek out and purposely plan to visit

What are retailers ?

• Firms in the channel that sell directly to concurred as their primary function

• When a transport company hired by the producer physically moves

• When possible producers use the direct channel to sell decently to consumers

• Achieved by screening dealers and retailers

What is a direct channel?

• A business structure of interdependent organizations that reach form the point of production to the consumers

• People in charge of acilitating the sale of a product

• Sold directly to consumers

• Firms in the channel that sell directly to consumers as their primary functions

what are agent and brokers?

• Entails only one or few dealers within a given area

• A form of distribution aimed at maximum market coverage

• a product that can take many routes

• People in charge of facilitating the sale of a product from producer to end user by representing retailers, wholesalers, or manufacturers

what are merchant wholesalers ?

• Organizations that facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers

• the joint effort of all channel members to create a channel that serves customers and created a competitive advantage

• Conflict that occurs between different levels in a marketing channel

• Represents all the activities directly related to the sale of goods and services

What are channel members ?

• Part of a group of the same stores owned and operated by a single organization

• Self-service retailers that specialize in food and some non food items

• Organizations that negotiate with one another,but and sell products, and facilitate the change of ownership between buyer and seller

• Carries a wide variety of shopping and speciality good