SEM 2.01-2.05A

Why is it important to think ahead about how one will monitor a project?

• A To make sure the quality of a project in not compromised

• B To pick the right helpers

• C To practice monitoring the project

• D To guarantee the availability of needed resources

What should a business anticipate when developing a project plan?

• A Research

• B Publicity

• C Change

• D Secrecy

It is important to define the project precisely so one can accomplish which goal?

• A Spend less money

• B Create something tangible

• C Involve other people

• D Achieve objectives

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

• A Before it implements organizational changes

• B Only when there appears to be a problem

• C If ticket sales show short-term improvement

• D In a proactive and systematic manner

What kind of goals should sports or event marketers set if they have the appropriate data?

• A Open-ended

• B Realistic

• C General

• DBroad

Sporting goods businesses often gather marketing information to accomplish which action?

• A Identify trends

• B Obtain licensing contracts

• C Gain the respect of competitors

• D Adjust credit ratings

What is one way that sports or event marketers use marketing information?

• A To develop new products

• B To determine credit scores

• C To change economic trends

• D To prepare sales invoices

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

• A Government sources

• B Telephone surveys

• C Primary databases

• D Personal questionnaires

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

• A Magazine article

• B Trade journal

• C Government website

• D Sales report

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

• A Text files

• B Direct delivery programs

• C Clickstream data

• D Internet service providers