Marketing Management Study Guide EOPA (MM Pt. 2)

Identify the purpose of the managing operations.

• Managers must make sure that the daily operations of a company are running efficiently and effectively

• Managers must ensure that there is the right amount of staff and they are paid fair wages so that the company is not over or under staffed

• Managers must ensure that the policies of the company are appropriate and in line with the goals and vision of the company in the area of employees, customers, and other shareholders in the company

• Managers must ensure the safety of employees and that they are adhering to the company policies

Identify the purpose of the staffing.

• Managers must make sure that the daily operations of a company are running efficiently and effectively

• Managers must ensure that there is the right amount of staff and they are paid fair wages so that the company is not over or under staffed

• Managers must ensure that the policies of the company are appropriate and in line with the goals and vision of the company in the area of employees, customers, and other shareholders in the company

• Managers must ensure the safety of employees and that they are adhering to the company policies

Identify the purpose of the company policies.

• Managers must make sure that the daily operations of a company are running efficiently and effectively

• Managers must ensure that there is the right amount of staff and they are paid fair wages so that the company is not over or under staffed

• Managers must ensure that the policies of the company are appropriate and in line with the goals and vision of the company in the area of employees, customers, and other shareholders in the company

• Managers must ensure the safety of employees and that they are adhering to the company policies

Identify the purpose of the human resources.

• Managers must make sure that the daily operations of a company are running efficiently and effectively

• Managers must ensure that there is the right amount of staff and they are paid fair wages so that the company is not over or under staffed

• Managers must ensure that the policies of the company are appropriate and in line with the goals and vision of the company in the area of employees, customers, and other shareholders in the company

• Managers must ensure the safety of employees and that they are adhering to the company policies

True or False. The purpose of new employee orientation is not to communicate the policies and expectations effectively to all employees in a company.

• True

• False

Identify all things that would be discussed in new employee orientation.

• Discuss clock in/out policies & break policies

• Discuss the culture of the company

• Discuss safety policies &ethics policies

• Promotion policy & payroll methods

• History of company, specific job responsibilities, and expectations

TRUE OR FALSE: Training and development of managers in a company is important because training develops efficient and effective leaders who can analyze situations, motivate employees and make and implement goals.

• True

• False

Identify the different types of instructional methods used for training managers and supervisors.

• classroom lecture

• online classes

• simulations/role plays

• case studies

• virtual scavenger hunts

Training and developing managers

• Is most effective during one class session

• Occurs over a period of time to offer leaders a variety of experiential opportunities and feedback

• Is best using online classes

• Is done on the job with one lead trainer

In management, motivation is the ability of a leader

• To make all employees happy

• To get employees to complete a task

• To keep employees from quitting their job

• To be nice