Quiz about Tutorial 1 - STA104

Question 1

Calender year is an example of what scale of measurement?

Accepted Answer

Interval

Answer

Ratio

Answer

Nominal

Answer

None

Question 2

"Amount of calories in a small Al Marai Yogurt" is which scale of measurement?

Accepted Answer

Ratio

Answer

Nominal

Answer

Interval

Answer

None

Question 3

Shades of lipstick available in A MAC store, is which scale of measurement?

Accepted Answer

Nominal

Answer

Interval

Answer

Ratio

Answer

None

Question 4

Your shoe size, is an example of which scale of measurement?

Accepted Answer

Ratio

Answer

Interval

Answer

Nominal

Answer

None

Question 5

Your age is an example of which scale of measurement?

Accepted Answer

Ratio

Answer

Interval

Answer

Nominal

Answer

None

Question 6

Country of your birth is an example of which scale of measurement?

Accepted Answer

Nominal

Answer

Interval

Answer

Ratio

Answer

None

Question 7

ZIP code is an example of which scale of measurement?

Accepted Answer

Nominal

Answer

Ratio

Answer

Interval

Answer

None

Question 8

Arranging the shirt sizes as small, medium and large is an example of which scale of measurement?

Accepted Answer

Ordinal

Answer

Nominal

Answer

Ratio

Answer

None

Question 9

Categorizing the level of satisfaction of a book store as "not happy, happy, very happy," is an example of which scale of measurement?

Accepted Answer

Nominal

Answer

Interval

Answer

Ratio

Answer

None

Question 10

Biomass (in grams) of white-footed mice is a

Accepted Answer

continuous variable

Answer

qualitative variable

Answer

categorical variable

Answer

discrete variable

Question 11

Deciduous, coniferous, and mixed forests are

Accepted Answer

categorical variables

Answer

discrete variables

Answer

quantitative variables

Answer

continuous variables

Question 12

Number of fish observed is a

Accepted Answer

discrete variable

Answer

categorical variable

Answer

binomial variable

Answer

qualitative variable

Question 13

Leaf length (in mm) is a

Accepted Answer

continuous variable

Answer

discrete variable

Answer

categorical variable

Answer

qualitative variable

Question 14

A plant attacked or not attacked by an herbivore is a

Accepted Answer

binomial variable

Answer

quantitative variable

Answer

discrete variable

Answer

categorical variable

Question 15

The bromeliad Quesnelia arvensis can accumulate more than 2.8 L of rainwater in tanks made of individual leaves. These tanks can host a diverse fauna of aquatic and terrestrial arthropods. The aquatic fauna is mainly composed of invertebrate larvae of different functional groups, including large predators, small mesopredators, filter-feeders, shredders, scrapers, and detritivores/collectors. Say you wanted to test whether bird predators affected the aquatic community by comparing caged vs. uncaged bromeliads. The numbers observed within the different functional groups in each treatment are

Accepted Answer

multivariate variables

Answer

continuous variables

Answer

categorical variables

Answer

discrete variables

Question 16

In the same bromeliad study, let's say you measured the dry mass of a particular functional group within each treatment. The dry mass is a

Accepted Answer

continuous variable

Answer

categorical variable

Answer

qualitative variable

Answer

discrete variable

Question 17

Number of pets

Accepted Answer

Discrete

Answer

Continuous

Question 18

Categorical or Quantitative?
Hours Studying

Accepted Answer

Quantitative

Answer

Categorical

Question 19

Categorical or Quantitative?
Years of schooling completed

Accepted Answer

Quantitative

Answer

Categorical

Question 20

Categorical or Quantitative?
College Major

Accepted Answer

Categorical

Answer

Quantitative

Question 21

Which of the following is an example of categorical data?

Accepted Answer

High School Graduate or Not

Answer

Annual Income

Answer

Years of Schooling Completed

Answer

Years of playing an instrument

Question 22

Which of the following is an example of quantitative data?

Accepted Answer

A Person's Height

Answer

The color of your car

Answer

A person's state of residence

Answer

A person's Zip Code

Question 23

Class Types (Math, SS, ELA, Science)

Accepted Answer

Categorical

Answer

Quantitative

Question 24

Age

Accepted Answer

Continuous

Answer

Discrete

Question 25

Distance from School

Accepted Answer

Continuous

Answer

Discrete

Question 26

Female / Male

Accepted Answer

Categorical

Answer

Quantitative

Question 27

Hair Color

Accepted Answer

Categorical

Answer

Quantitative

Question 28

Weight

Accepted Answer

Continuous

Answer

Discrete

Question 29

Agree / Disagree

Accepted Answer

Categorical

Answer

Quantitative

Question 30

Data that were collected by persons or agencies for purposes other than solving the problem at hand:

Accepted Answer

Secondary data.

Answer

External data.

Answer

Primary data.

Answer

Internal data.

Question 31

The most significant benefits secondary data offer a researcher are:

Accepted Answer

Savings in cost and time.

Answer

Control over data collection and accuracy.

Answer

More time taken and more effort expended.

Answer

Relevance and availability.

Question 32

Which is not an internal record?

Accepted Answer

Published data.

Answer

Customer feedback.

Answer

Sales.

Answer

Marketing activity.

Question 33

This is very crucial these days, because it is highly volatile and because attitudes, fashions, and fads change so often:

Accepted Answer

Monitoring the environment.

Answer

Segmentation and targeting.

Answer

Demand estimation.

Answer

Developing a business intelligence system.

Question 34

This demands that firms group their customers into relatively homogeneous groups:

Accepted Answer

Segmentation and targeting.

Answer

Demand estimation.

Answer

Monitoring the environment.

Answer

Developing business intelligence system.

Question 35

This is a key determinant of the allocation of resources:

Accepted Answer

Demand estimation.

Answer

Developing a business intelligence system.

Answer

Segmentation and targeting.

Answer

Monitoring the environment.

Question 36

This contains data on the environment and the competitors:

Accepted Answer

Developing a business intelligence system.

Answer

Demand estimation.

Answer

Monitoring the environment.

Answer

Segmentation and targeting.

Question 37

Two major problems associated with secondary data in international marketing research:

Accepted Answer

The accuracy of the data and the comparability of data.

Answer

The relevance of the data and the control of the data.

Answer

The cost of the data and the benefits of the data.

Answer

The level of the data and the problems of the data.

Question 38

Which is not an application of standardized data?

Accepted Answer

Measuring environmental changes.

Answer

Measuring promotion effectiveness.

Answer

Measuring Ad Exposure and effectiveness.

Answer

Measuring product sales and market share.

Question 39

The most widely used services are still:

Accepted Answer

Retail store audits and consumer panels.

Answer

Internal records and retail audits.

Answer

Multimedia services and starch scores.

Answer

Scanner data and Arbitron.

Question 40

Colgate-Palmolive's marketing manager needs information on brand change behavior in the bar soap category. Which of the following sources of information would be more appropriate to use to know the details of purchase in that category monthly?

Accepted Answer

Mail diary method.

Answer

Retail store audit.

Answer

Arbitron diary panel.

Answer

Starch Scores.

Question 41

What do you call the set of all people, objects, events, or ideas you want to investigate?

Accepted Answer

population

Answer

sample

Answer

data

Answer

statistics

Question 42

A sample refers to _____________ of a population.

Accepted Answer

a subset

Answer

a list

Answer

a description

Answer

a collection

Question 43

What do you call a number that describes a population statistics?

Accepted Answer

parameter

Answer

sample statistic

Answer

variable

Answer

distribution

Question 44

A part of the entire population size taken by a researcher.

Accepted Answer

Sample

Answer

Portion

Answer

Part

Answer

Group

Question 45

The process of selecting that specific part of the population size.

Accepted Answer

Sampling

Answer

RCBD

Answer

CRD

Answer

Grouping

Question 46

_________________________ involves the use of numbers to rank or order scores from high to low

Accepted Answer

ordinal scale

Answer

ratio scale

Answer

nominal scale

Answer

interval scale

Tutorial 1 - STA104

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