Pricing, Promotion, & Distribution

Which promotional method involves paying money to influence people through broadcast, digital, or print media?

• Personal selling

• Advertising

• Sales promotions

• Public relations

In order to increase customer traffic, you want to offer an immediate discount when they purchase a certain product. Which of these sales promotions would be used in this case?

• Coupon

• Rebate

• Point-of-Sale display

• Premium

One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?

• Cost of making the product

• Cost of running the business

• Competitor's price

• Demand for the product

Which of these statements about customer perception of price is NOT TRUE?

• Customers may perceive the quality of an item based on its price

• Sometimes buyers will tolerate a wide range of prices based on the situation

• The actual price may be a bigger factor to some segments

• The breakeven price may be important to customer acceptance of a price

In terms of the marketing mix, distribution is represented by which "P?"

• Place

• People

• Product

• Price

What is promotion?

• Any form of communication that a business uses to inform, persuade, or remind potential customers about their products

• Determining how to get the product to the right people, in the right amounts, at the right time and place

• The value placed on a product, usually given in monetary terms

• A company's portion of the total industry sales for a certain type of product

Which of these statements about publicity is NOT TRUE?

• Publicity is one part of public relations

• Publicity is free since the information appears in the news media

• The information tends to be viewed as more credible

• Marketers control how the information is presented

Which pricing objective focuses on generating the highest possible profits?

• Increase market share

• Maximize profits

• Match the competition

• All of the above

What is the term for the path that the product follows from the producer to the customer?

• Channel of distribution

• Physical distribution

• Public relations

• Market share

Which pricing method sets the price of the product on what the customer is willing to pay?

• Cost-oriented pricing

• Competition-oriented pricing

• Market-share pricing

• Demand-oriented pricing