Google Analytics 1

What feature collects company-specific data such as Member Status?

• Custom Filter

• Event Tracking

• Custom Dimension

• Custom Metric

Which kinds of hits does Google Analytics track?

• Pageview

• Event

• All of the above

• Transaction

To recognize users across different devices, what feature must be enabled?

• Audience Definitions

• Attribution Models

• Google Ads Linking

• User ID

In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to last campaign, search, or ad

• Equal credit along the conversion touchpoints

• Last campaign, search, or ad

• First campaign, search, or ad

What report indicates the pages of a website where users first arrived?

• Landing Pages report

• Pages report

• Location report

• All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale 06 system) to Google Analytics?

• The Measurement Protocol

• Data Import

• Browser cookies

• The Networking Protocol

What is not considered a default “medium” in Google Analytics?

• referral

• google

• organic

• cpc

What is the set of rules that determines how sales and conversions get credited based on 08 touch-points in the conversion path?

• Attribution modeling

• Conversion tracking

• Channel Groupings

• Multi-Channel Funnels

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category

• Sessions / Bounce rate

• Sessions / Source

• Total Events / User Type

Which reports indicate how traffic arrived at a website?

• Demographics

• Geo

• All Traffic

• Behavior