Digital Marketing Mid-term

The process of optimizing your website to ‘rank’ higher in search engine results pages.

• SEO
• B2C
• PPC
• B2B

Which of the following is a primary reason that businesses use branding?

• To increase materialism

• To reduce expenses

• To identify their products 

• To charge high prices

Why should a brand name be distinctive?

• So that it can be used in multinational marketing

• So that it can easily be changed over time

• So that it sets the product apart from other products

• So that it gives the product a generic image

What is a Blog?

• a digital audio or video file, usually part of a themed series. It can be downloaded from a website or to media player.

• a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal style.

• a written report, issued periodically by a business, institution or organization that presoents information and news to people with a specific interest

• internet-based software and interfaces that allow individuals to interact with one another, exchanging details about life or business

The advertiser will pay the web-owner when someone click on the advertisement of a web-owner

• a) Search Per Click

• b) Referral Per Click

• c) Advertisement Per Click

• d) Pay Per Click

KPI is the abbreviation for

• Key Performance Indicator

• Keep People Informed

• Key Process Improvemtn

• Keep Plans Informative

What report indicates the pages of a website where users first arrived?

• Landing Pages report

• Pages report

• Location report

• All Pages report

Which of the the following is not a Call to Action?

• Subscribe

• Buy Now

• Follow

• Exit

The percentage of visits in which a person leaves your website from the landing page without browsing any further.

• conversion rate

• cart abandonment rate

• page view

• bounce rate

Tracks the individual steps a user takes to reach a specific objective on a website.

• Click through rate

• Click path

• Page views

• Analytics