MKT 4.02-4.04

Which advertising message reinforces the concept of materialism?

• A We make this product by hand and use organic materials.

• B The government rates our product higher than our competitor's product.

• C You can increase your social status by purchasing this product.

• D For more information about our line of products, visit our website.

Which is an objective of institutional advertising?

• A To support personal selling activities

• B To demonstrate the organization's role in community affairs

• C To introduce new goods or services

• D To create customer interest in the company's goods or services.

Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?

• A HTMT

• B Euronet

• C URL

• D Internet

Which type advertising promotes the support of a bank that gives to community projects?

• A Promotional

• B Prestige

• C Institutional

• D Service

In which stage of a product's life cycle do promotional activities focus on differences between competing products?

• A Introductory

• B Growth

• C Declining

• D Introduction

How have technological advancements enhanced a small business's ability to promote its products?

• A Most companies need fewer channels to coordinate and carry out promotional activities.

• B Small companies now have more money to spend on promotional activities.

• C Less time and creativity are required to develop effective promotional campaigns.

• D Information can be communicated by more venues, and messages can be customized.

Which is an example of publicity?

• A A news release

• B Direct mail

• C A billboard

• D A television commercial

Determine whether the statement is true or false: It is important for the promotional message to be factual.

• A False, it must only be memorable.

• B True, it should alter facts as necessary.

• C False, it need not be based on facts.

• D True, it must be based on facts.

The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?

• A Reach a specific geographic area

• B Deliver messages in a timely manner

• C Target a particular group of consumers

• D Deliver a low-cost message to a target group

Which is a print promotional medium?

• A A television commercial

• B A participation show

• C A shoppers' guide

• D A radio ad