Creative Brief

What is a Creative Brief?

• Detailed information that is needed to complete work from your boss.

• Distribution of the project.

• Detailed information that is needed in order to easily create a project for a client.

• A short brand statement.

Which occupation does NOT write a Creative Brief?

• Creative Director

• Salesman

• Designer

• Project Manager

What should be included in a Creative Brief?

• Requirements/Expectations.

• Date.

• Background/Overview.

• The amount of time it took to create the project.

What should you do if a client did not like the way the project turned out?

• Tell them that you did your best.

• Find something you can both agree on.

• Get someone else to do it.

• Ask for their input and advice.

Why is creating a friendship with your client a good idea?

• To go see movies together.

• To easily discuss the project together.

• To have conversations about stressful situations in your social life.

• Include them in the making of the project.

How can you help resolve conflict between you and your client?

• Quit.

• Ask them to change what they want to an easier assignment.

• Get another co-workers opinion on the situation.

• Argue until they give in.

After multiple changes, your clients asks to change something again, what do you do?

• Ignore them and continue working.

• Ask them why.

• Politely follow their requests.

• Stop working on the project.

A Creative Brief is a better way to communicate with your clients.

• True

• False

A creative Brief is required for ALL jobs.

• True

• False