Business Ethics and Copyright, Trademarks and Patents

Copyright law protects . . .

• original artistic and literary works

• all original thoughts and ideas

• only creative works that have copyright symbols

What is a trademark?

• A pretty picture

• A logo that proves that you are the best in the market.

• A sign/symbol that identifies your product or company.

The sign for a trademark is . . .

• "TM" or "R"

• "TDM"

• "Mark"

You would apply for a patent to protect your rights to a software program you created.

• True

• False

A patent gives the owner a right to . . .

• make and invention

• keep others from making their invention

• commercialize their invention

A web address that identifies a website.

• Copyright

• Domain Name

• Business Name

• Trademark

Distinguishes product from goods and services of another business.

• Patent

• Trademark

• Copyright

• Domain Name

Entity name under which you do business.

• Trademark

• Domain Name

• Business name

• Copyright

A set of moral principles or values that govern behavior.

• Ethics

• Laws

• Acceptable Use Agreement

What is created to help managers respond ethically to different business situations?

• Code of Ethics

• Company Policy Manual

• Acceptable Use Agreement

• Bill of Rights