PRINCIPLES & ELEMENTS

It is the weight distributed in the design by the placement of your elements.

• Balance
• Proximity
• Repetition
• Contrast

It refers to distance or area between, around, above, below or within elements.

• Space
• Proximity
• Repetition
• Contrast

Using white text on a black background is considered _________

• Alignment
• Proximity
• Contrast

The absence of text and graphics is considered ______________

• White space
• White noise
• White font

White space MUST be white. 

• True 
• False

White space allows the reader to: 

• Give the readers eyes a break
• Use consistent font and text

________ Is the reuse of identical or similar design elements through the design.

• Balance
• Repetition
• White Space
• Rule of Thirds

This image shows an example of:

• asymmetrical balance
• symmetrical balance
• radial balance
• physical balance

______________ is the art or skill of using text and images to communicate a message in advertisements, magazines, or books.

• Elements

• Graphic Design
• Illustration

• All of the above

It is an element characterised by length and direction

• Shapes

• Point

• Lines

• Textures