Gateway B2+ Unit 7 Vocabulary

I was given this on the street.

• banners

• billboard

• brand name

• freebies

The business is doing well because customers have told their friends about it.

• brand name

• marketing campaign

• word-of-mouth publicity

• billboard

I hate advertising on websites.

• banners

• cold calls

• freebies

• brand name

My mum gets really angry with ___________ callers.

• endorse

• cold

• marketing

• launch

Adidas got a sports star to ______________ their new sports drink.

• cold call

• endorse

• launch

• support

The name a company chooses for its particular product or group of products

• billboard

• brand name

• logo

• marketing campaign

launch a marketing __________________________ (make public a series of adverts to persuade people to buy a product).

• campaign

• callers

• freebie

• endorse

knowing a lot about something and able to make good judgements about it

• relatable

• savvy

• buzz

• challenged

to acquire by the payment of money

• to retail

• to campaign

• to purchase

something you can understand and feel connected to

• challenged

• relatable

• retailer

• savvy