Media Literacy Terms

opinion in favor of or against one thing, person, or group compared with another

• Comparison

• Bias

• Favoritism

• Ethnocentrism

the ability to access, analyze, evaluate, and create media in a variety of forms

• Reading and Writing

• Digital Literacy

• Media Literacy

• Cat Literacy

use of exaggeration to produce a shocking effect

• Clickbait

• Sensationalism

• Satisfaction

• Shock-factor

Doubtful

• Suspisious (don't be suspicious)

• Spectacles

• Skeptical

• Questioning

Putting products into TV shows and movies where they will be seen

• Product Placement

• Internet Influences

• Twitch Streamers

• Promotion

When websites gather data about user searches, sites visited, purchases, clicks, and movements online.

• Search Sensing

• Purchasing Power

• Data Tracking

• Cookies

the perspective from which a story is told

• Primary

• First Person

• Reliable

• Point of View

content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page

• Ads

• Click Bait

• Popups

• Phishing Bait

when digital content is consumed with no thought, creativity, or or interaction required to progress

• Passive Screen Time

• Active Screen Time

• Normal Screen Time

• Watching TikToks

when digital content requires involved thinking and/or physical movement

• Passive Screen Time

• Interviewing Your iPad

• Active Screen Time

• Making TikToks