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Marketing Management EOPA Study Guide(MIM)

Authored by Shonvettia Murphy

Business

10th - 12th Grade

Used 90+ times

Marketing Management EOPA Study Guide(MIM)
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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a reason for importance of marketing information?

It identifies market opportunities

It solves marketing problems

Monitors performance

It persuades, reminds or informs customers about a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of market research data based on the characteristics below:


Data collected by a company regarding sales of a particular product or time period, etc...

Company data

Competitor data

Government data

Market research data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of market research data based on the characteristics below:


Data regarding competitors, their products, and their territory, etc that can be used to improve a company’s market position

Company data

Competitor data

Government data

Market research data

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of market research data based on the characteristics below:


Data that can help company’s understand consumer wealth, demographic data (US Census), etc to drive business decisions.

Company data

Competitor data

Government data

Market research data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the type of market research data based on the characteristics below:


Data that is collected by an outside agency to help understand more about the consumer perception of products, etc

Company data

Competitor data

Government data

Market research data

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Marketing information management connects _______, ______, and the _____ to a firm through information.

Consumers

Customers

Public

Targeted demographic

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are sales forecasts calculated?

A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product

Includes distribution strategy, effective sales force, increased promotion, different prices

Include a budget for sales/revenues, identifying new marketing strategies, setting a sales quotas for sales staff, etc

All of the above

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