Market Share

What is a market?

• A group of people or industry who are interested in buying a product

• A group of people interested in selling a product

• Your stakeholders

• Your shareholders

What is market share?

• The percentage of sales in a particular market recorded by a business

• Selling shares on the stock market

• The amount of profit over a time period

• Taking a piece of the market

Which of these activities is unlikely to help a business gain market share?

• Cheaper prices
• Better service
• Range of products
• Early closing hours

Why might it be difficult for a company to gain market share in the mobile phone market?

• The market is saturated
• No-one uses phones anymore
• It is impossible to make a phone that can compete with Samsung
• A market is not allowed to have more than 5 companies

Which of these is NOT a long term method of increasing market share

• Better customer service
• Cheaper products
• USP
• Using sweatshops

What does USP stand for?

• Unique Selling Point
• Unique Starting Point
• Under Selling oPponents
• Uber's Stopped Parking

What are the benefits of high market share

• high economies of scale

• stronger brand recognition

• influence price changes in the market

• all of the above

what is a disadvantage of high market share

• higher economies of scale

• additional taxes and tariffs

• increase in sales

• brand recognition

Define Multi National Business

• A business within one region

• A business in more than one country

• A business within the UK

What is the formula for market share?

• (sales of the product ÷ total market sales) x 100

• sales of the product ÷ total market sales

• (sales of the product x total market sales) x 100

• sales of the product x total market sales